Why Contests and Giveaways Should Be Part of Your Marketing Strategy

When contests and giveaways are properly integrated into marketing campaigns, they provide several benefits. This post explores why contests and giveaways are important to a successful marketing plan.

Why Contests and Giveaways Should Be Part of Your Marketing Strategy

Are you having trouble standing out in today's competitive market? Do you wish to attract new customers to increase your business's sales?

As an online business owner, acquiring new customers and keeping old ones might be difficult. Effective marketing strategies may help you achieve both objectives: creating contests and giveaways.

When contests and giveaways are properly integrated into marketing campaigns, they provide several benefits. These strategies not only engage current consumers but also attract new ones, creating a sense of excitement and participation. Businesses may increase brand awareness, boost connections, and collect vital customer data through organizing contests and giveaways.

This simple yet effective technique frequently results in greater loyalty and brand exposure, making it a useful tool in a marketer's armory. The efficacy of these strategies resides not only in their appeal but also in their adaptability to different platforms and audiences.

This post explores why contests and giveaways are important to a successful marketing plan. It focuses on their ability to promote engagement, improve brand awareness, and offer useful data about customer preferences and behaviors. Let's begin!

Contests and Giveaways Can Increase Brand Exposure

Contests and giveaways are vital in increasing brand awareness, audience reach, and brand recognition. When people participate in these events, they share their experiences on social media platforms or with friends and family through word-of-mouth.

This sharing functions as a chain reaction, boosting the brand's exposure to previously unexplored social circles and networks. Each sharing or mention is an organic endorsement, greatly increasing brand visibility.

As a result, the brand increases awareness and credibility since consumers are more likely to believe peer recommendations. This enhanced exposure isn't only for the time of the contest; it frequently has a long-term impact, imprinting the brand in the minds of potential customers and laying the groundwork for future involvement and patronage.

Related: How to Strengthen Brand Positioning For Your Business

Contests and Giveaways Encourages Deeper Customer Engagement

Integrating contests and giveaways in marketing initiatives directly increases customer engagement. These strategies provide an engaging and immersive experience that makes users feel more involved and connected to the brand.

Engaged customers are more likely to return, make repeat purchases, and even become brand ambassadors, spreading the word about their excellent experiences. Customers have a voice since contests are participatory, such as asking for user-generated content or comments. In a competitive market, this emotional connection is critical since buyers are more inclined to stick with businesses with whom they have a personal relationship.

Contests and Giveaways Can Help Gather Valuable Data and Insights

Running contests and giveaways is a good approach to acquiring useful consumer data and obtaining insights. Participants often supply personal information such as email addresses, demographic information, and preferences as part of the entry procedure. This data is a treasure for marketers since it provides direct insights into the customer base. Businesses may use it to understand their target demographic better, analyze trends, and segment customers for more focused marketing efforts.

For example, data acquired can inspire the creation of buyer personas, allowing future marketing initiatives to be tailored to certain target segments. This data may also be utilized to tailor client experiences, which is important in developing loyalty and enhancing customer satisfaction.

Giveaways and Contests Can Double as Cost-Effective Marketing

Contests and giveaways provide a creative alternative to typical promotional approaches, frequently proving less expensive and generating significant benefits. The rewards, ranging from business products to special experiences, are frequently the major investment in these marketing methods.

Though this direct investment may appear large initially, it is usually insignificant compared to the expenditures involved with traditional advertising channels such as print, television, or web commercials. The true value is in the created interaction and brand exposure.

This organic spread of brand awareness is a type of word-of-mouth marketing, one of the most trustworthy and powerful types of advertising. Furthermore, the excitement and buzz generated by contests and giveaways may frequently lead to media coverage or social media virality, compounding the effect without the need for extra promotion.

Contests and Giveaways Can Increase Social Media Presence

Contests are an excellent way to use social media channels for growth. Brands may drastically boost their social media awareness by including components such as sharing, tagging, and liking into contest rules.

Participants frequently share contests with their networks, unknowingly promoting the business. This peer-to-peer recommendation is extremely beneficial since customers are more inclined to trust and engage with material offered by someone they know.

Related: How to Set Up A Giveaway on Social Media

Engaging Contests Can Increase Sales

While contests and giveaways may not be direct sales strategies, they directly influence sales. Brands build a good association in participants' minds by engaging customers through these enjoyable and interactive techniques. Participation in a contest frequently brings the brand to the forefront of the consumer's consciousness, boosting the probability that they will choose that brand over competitors.

Contests incorporating the brand's products, such as those that require participants to try or review a product, can also function as a trial form, promoting subsequent sales. Participants who like the product are more likely to become customers, and even if they don't win, their exposure to the product and brand might impact future purchasing decisions.

Giveaways Can Build Customer Loyalty

Giveaways can help you retain customers and establish brand loyalty. They provide a means for businesses to express gratitude to their current customers, making them feel appreciated and recognized. This emotional connection is critical in developing long-term consumer connections.

A valued customer will likely remain loyal to the business, especially in the face of competition. Giveaways may also be used to collect customer feedback, including them in the creation process of products or services, increasing their investment in the business. Regular gifts keep customers interested in the brand's updates and new products, driving repeat purchases and continued engagement.

Related: Why Are Giveaways Game-changing Strategies for Increasing Customer Loyalty?

How to Create Contest and Giveaway Campaigns Using Giveaway.com

Contests and giveaways are strong tools that any marketer or business owner should include in their marketing plan because, when done right, they provide tremendous results. However, despite how effective contests and giveaways are for your marketing, organizing and launching a successful contest and giveaway campaign can be challenging, especially if you have to manually verify participation requirements, verify if the giveaway tasks were done, select winners, and distribute rewards.

However, using online giveaway platforms for automation can significantly simplify the giveaway process. Using an online giveaway platform, such as Giveaway.com, streamlines the process from start to finish, removing the time-consuming and labor-intensive process of setting up and executing your giveaway campaigns.

Giveaway.com is a powerful marketing platform that enables you to run giveaway campaigns to increase user interaction and promote your business. It uses Provably Fair Algorithm technology to ensure that each giveaway's outcomes are fair and transparent.

Giveaway.com supercharges your marketing effort and ensures a viral campaign by combining the power of freebies and the automation power of AI that helps you generate the right giveaway titles, descriptions, and posters for your marketing campaign. It allows you to achieve your marketing objectives faster, whether you want to raise brand visibility and awareness, improve consumer engagement, grow social media accounts, achieve customer loyalty, or take your business to the next level.

Creating any type of contest and giveaway campaign is simple with Giveaway.com. Sign up and create your project profile, select the giveaway mode, provide the essential details about the giveaway and how to participate, and create your Instagram giveaway campaign.

Among the several templates available, here is a boilerplate of how brands use Giveaway.com to build their Instagram presence, grow their following, and generate quality leads that become paying customers.

This is a simple yet engaging Instagram giveaway campaign that requires participants to complete these simple tasks to claim the prize. The tasks for participants to earn the reward are:

  • Follow the brands’ page
  • Share the giveaway by tagging a friend

As you see in the image, this is a simple Instagram giveaway campaign to increase brand visibility and build a following once participants complete the task stated above.

The campaign is a timed draw contest in which the prize can be manually distributed to participants who completed the task.

Easy, right?

Click here to choose a contest and giveaway template for massive marketing results.


Contests and giveaways are more than just promotional tactics; they are crucial for building lasting relationships, enhancing brand loyalty, and gaining market insights. These strategies go beyond distributing free items, which is pivotal in creating a dynamic and engaging brand presence.

Businesses looking to elevate their marketing efforts should consider these tools essential. For an efficient and streamlined approach to managing these campaigns, leveraging platforms like Giveaway.com can automate the process, making connecting with your audience and achieving your marketing goals easier.