Maximize Your Giveaway's Impact: Exploring Draw Types on Giveaway.com

You have made the wise choice of promoting your personal or corporate brand on social media and other means, and you have decided to host it via Giveaway.com.

You've got your prizes lined up, your campaign strategy sorted, and your target audience in mind. Now, there's one crucial decision to make: What kind of draw should you use to determine the lucky winners?

Giveaway.com offers you not one, not two, but three intriguing draw types to choose from, each with its unique flavor and advantages. In this article, we will break down the three types of draws on Giveaway.com - instant draws, goal-triggered draws, and timed draws. By the end of this article, you'll have a clear understanding of what these draw types are, how they work, and which one is the perfect fit for your giveaway contest.

Let’s dive in!

Instant Draws: Spin and Win Model

Instant draws allow participants to immediately engage in a lottery once they've finished their assigned tasks. Think of it as a form of “spin-and-win” games you find at a carnival, only that, this time sound, they don’t have to pay any entry fee or put a coin into the coin pusher; all they need to do is complete the tasks you set; perhaps, following your social media pages, posting with certain hashtags, etc.

After completing all of these tasks, they get to “spin the wheel” from where they can with the major prize, other consolation prizes, or sometimes nothing at all.

The beauty of these instant draws is the quick adrenaline rush that keeps them on the edge of their seats.

Below is a giveaway contest with an “instant draw” model, with 25 prizes to be claimed. A mega prize and 24 other consolation prizes. After all prizes have been claimed, the giveaway contest will come to an end.

As a giveaway sponsor, you have the leverage to randomize your giveaway as much as possible by predetermining each participant’s chances of winning, as seen below.

Benefits and Considerations for Using Instant Draws

Instant draws offer several enticing benefits. They inject a dose of excitement into your contest, keeping participants engaged and eager to participate. The instant gratification of potentially winning immediately is a powerful motivator.

However, there are a few things to consider. Since the wins are randomized, participants might not always walk away with a prize, which could lead to disappointment. It's important to strike a balance between creating excitement and ensuring fairness.

However, since instant draws infuse a shot of adrenaline for your giveaway, participants are hooked and encouraged to complete tasks, hoping for that lucky spin. It's all about creating a sense of urgency, anticipation, and that thrilling element of chance.

So, if you want to infuse your giveaway contest with a rush of excitement and keep your participants on their toes, instant draws might just be the way to go.

Goal-Triggered Draws: Focusing on Objectives

While instant draws are all about the thrill of chance, goal-triggered draws offer a more strategic approach to your giveaway contest. Goal-triggered draws, as the name suggests, put your contest's fate in your hands. These draws only occur when certain pre-set goals are met, ensuring that your giveaway aligns with your brand's objectives.

Imagine you're a brand seeking to boost your Instagram following. You decide to host a giveaway with a top prize for participants who follow you and also refer their friends to do the same, but there's a twist. You set a goal-triggered draw, making it contingent on your Twitter followers reaching 2,000. Only once this milestone is reached will the draw for the prizes take place.

This will trigger participants to follow up on their referrals, ensure that they complete the required tasks, and ensure that your goals are completed. This works excellently well when a juicy prize is at stake, as this will trigger participants to do the needful and ensure that your objectives are met.

As seen in the giveaway contest below, the giveaway draw wasn’t executed since the goal of 2,000 followers wasn’t met. Hence, the contest will be canceled.

Benefits and Considerations for Using Goal-Triggered Draws

The beauty of goal-triggered draws lies in their ability to align your contest with your business objectives. You have control over what must be achieved before the winners are chosen, allowing you to tailor your giveaway to meet specific milestones.

However, it's essential to be realistic about your goals and the effort it takes to reach them. While this approach can be incredibly effective, it also requires careful planning to ensure the goals are attainable so that it doesn’t overwhelm participants and make them lose interest.

If you want to make your giveaway contest a strategic tool for your brand's growth, particularly with referral contests, a goal-triggered draw is exactly what you need.

Timed Draws: Creating Urgency

Timed draws are all about creating a sense of urgency and excitement in your giveaway contest. With this draw type, participants have a limited amount of time to complete tasks, after which the draw for winners is conducted automatically.

The moment you create the giveaway contest with a timed draw, the clock starts ticking and counting down to zero, helping you harness the power of urgency to turn your giveaway into an event participants won't want to miss.

This could work in scenarios where you have many tasks to complete; perhaps your giveaway involves one where you need to infuse User-Generated contests (UGC) with users creating contests for your brand. This is generally time-consuming, and without sparking a sense of urgency, participants may procrastinate until they lose interest.

However, with timed draws, you can generate a sense of urgency and encourage swift participant action. They create a "now or never" feeling, compelling users to engage with your contest promptly.

In this giveaway contest below, we can see the timer counting down, after which a draw will be conducted to select three winners from among the participants.

Benefits and Considerations for Using Timed Draws

Timed draws leverage the psychology of urgency. They capitalize on the fear of missing out (FOMO), encouraging participants to complete tasks quickly and maximize their chances of winning. This approach can result in a sudden burst of engagement within the specified timeframe.

However, it's vital to strike a balance between urgency and fairness. Setting an excessively short time window might deter potential participants or lead to confusion.

Also, it is important to ensure that the prizes are absolutely worth it, so participants are incentivized to complete the tasks in due time.

Choosing the Right Draw for Your Giveaway Contest

Now that you have an understanding of the three draw types Giveaway.com offers, it's time to make that all-important decision. How do you choose the perfect draw type for your giveaway contest? Let's explore the factors and scenarios to help you make the right call.

• Contest Objectives: What are your brand's goals for this giveaway? Do you want to increase followers, boost engagement, spark a sense of urgency, or create buzz and excitement? etc., Your objectives should drive your choice.
• Target Audience: It is also important to consider the preferences and behavior of your target audience. Some participants may be more motivated by instant wins, while others may respond better to urgency or meeting specific goals.
• Prize Structure: The type and number of prizes you offer can also influence your decision. For example, if you have one mega prize and other insignificant prizes, an instant draw may be your best bet. If you have a couple of nice prizes where more than one participant can win, then a goal-triggered draw, which encourages heavy participation in a short while, may be better.

The key is to align your draw type with your brand's goals, audience, and prize structure. Your choice should maximize the impact of your giveaway and create the desired engagement.

Assurance of A Fair and Transparent Draw on Giveaway.com

One important factor that makes Giveaway.com stand out amongst all other sweepstakes platforms is its use of a blockchain-based provably fair algorithm, which ensures transparency and fairness in the winner selection process.

This algorithm uses blockchain technology to generate as random an outcome as possible, such as shuffling a deck of cards, throwing a die, or flipping a coin.

Each participant can query the result of the giveaway on their own to validate the fidelity of each contest. As a result, both project sponsors and participants can trust the process, making all contests on Giveaway.com appealing, as they know that the winner selection process is free and fair!

Learn more about how participants can verify fairness on Giveaway.com

Conclusion

The choice of the draw you employ to execute your giveaway is as important as the giveaway itself, as it potentially has a huge impact on your giveaway contest. Hence, with consideration of several brands' goals, audience, and prize structure, Giveaway.com offers three options that provide a range to suit your goals - instant draws for excitement, goal-triggered draws for strategy, and timed draws for urgency.

Giveaway.com goes a step further with its provably fair algorithm, ensuring transparency and trust in the winner selection process. It's the extra layer of confidence that makes your giveaway truly shine.

With this information you now have, you can create the perfect giveaway contest for your brand. All you need to do is log in to your Giveaway.com account, get started, and achieve your objectives with the right draw type.

Don’t delay! Begin now!