How to Use YouTube Video Contests to Strengthen Brand Positioning

Using YouTube video contests to actively engage your audience in a fun, interactive, and shareable way will help to strengthen your brand's visibility. Creating contests that encourage participation and effortlessly match your brand's message and values is the secret to success.

How to Use YouTube Video Contests to Strengthen Brand Positioning

Are you looking for ways to strengthen your brand's positioning? Do you want to be identified as an authority in your industry through the right brand positioning? YouTube video contests are the ideal strategy! Read on to find out how!

YouTube video contests are a simple yet efficient way to strengthen brand positioning. By organizing a contest for your audience, you not only give entertainment but also aid in creating a community around your brand.

By creating a competitive yet inclusive environment where people create and submit content related to your brand, you subconsciously convert them into brand ambassadors who broadcast your message to a larger, more diverse audience. This is more than a marketing technique; it is a community-building initiative.

It combines your brand with user creativity and an appeal of possible rewards, ensuring that your brand is more than just a logo or a name and becomes a topic of lively discussion and engagement. When people create and share videos about your products or services, they unintentionally help to spread your brand's message to a larger audience.

So, let's go over the basics of using YouTube video contests to engage an audience and implant your brand deeper in their minds and conversations.

How to Use YouTube Video Contests to Strengthen Brand Positioning

Choose a Relevant Topic

Your YouTube video contest must center around a theme relevant to your company and your target audience. Participants genuinely interested in your products or services will naturally gravitate toward a topic that matches your brand's ethos and values while striking a chord with your audience.

This relevancy ensures the contest content is valuable and useful in spreading your marketing message. Furthermore, a relevant topic ensures that the winning video, which may be featured across multiple channels, remains consistent with your brand's image, amplifying the correct message to a wider audience.

Set Clear Goals

Setting specific, attainable goals for your video contest is critical to success. A clear grasp of your goals will guide the design and execution of the challenge. Clear goals guide the establishment of contest rules, prize allocations, and winner selection procedures, ensuring that the outcomes align with your strategic objectives. Furthermore, setting clear goals enables accurate analysis of the contest's success after execution, offering useful information for future campaigns.

Widespread Promotion

Your YouTube video contest must be widely promoted to attract many participants and viewers. Use all accessible means to regularly announce and remind your audience about the contest. Consistent and extensive promotion builds excitement and ensures the contest reaches audiences other than your current following. Collaboration with influencers, who can share the contest with their followers, broadens reach, potentially attracting a newer audience previously unknown to your brand, multiplying the impact of your content, and reaching the stated goals more effectively.

Simplifying Entry Procedures

It is critical to ensure that the entry process for your YouTube video contest is straightforward. Begin by creating clear and straightforward regulations, ensuring the guidelines are simple for participants to understand and follow. Highlight important details such as the video's theme, duration, content rules, and submission deadline.

Use simple language and eliminate unnecessary jargon. The submission procedure should be simple, with only a few clicks and form fills. Remember that the easier it is for individuals to enter, the more submissions your contest will likely receive, resulting in a larger reach for your brand.

Related: The Ultimate Guide to Hosting YouTube Giveaways for Subscribers.

Ensuring Fair Winner Selection

Maintaining trust and positive rapport with your audience requires transparent and fair winner selection. Clarify the contest regulations' selection criteria, ensuring they match the contest's goal. You can pick the winner by using a judging panel (manual selection procedure), a public vote system, or an online giveaway platform.

Using a judging panel procedure might be time-consuming, especially if you must collect the contest entries and confirm that participation is valid. When using a public voting mechanism, the outcome can be rigged since participants can receive votes from people, or the participants with the most social media followers win the contest.

On the other hand, an online giveaway platform allows you to run a fair and transparent YouTube contest without involving humans in the selection process. An online giveaway platform makes it easier to organize the contest, allows participants to share more easily, allows you to track participation, and ensures a fair and transparent selection procedure.

Giveaway.com is an online giveaway platform that checks the boxes for ease-of-use, budget-friendly, advanced features, a results-driven procedure, and assisting your brand in easily attaining its marketing goals. It is an online giveaway platform that lets you execute contests by simply specifying the rules, eligibility requirements, and prizes to be won.

Using Giveaway.com to Run Your YouTube Contests

Using Giveaway.com to organize YouTube contests streamlines the process, ensuring it is efficient and reaches your target audience. This platform enables businesses to easily design, manage, and promote their contests, eliminating the logistical challenges frequently faced when hosting online competitions.

With Giveaway.com, you can easily manage entries and participant data and ensure that the selection of winners is unbiased and transparent. In the context of YouTube contests, your audience may interact with your brand in a fun, interactive way. At the same time, you get vital user-generated content and create a robust community without getting bogged down in administrative difficulties.

A Template for Creating a YouTube Video Contest Campaign on Giveaway.com

Creating a YouTube contest can foster growth and build your community with user-generated content. With Giveaway.com, it’s straightforward to do without installing any plugin or browser extension. Sign up and create your project profile, select the giveaway mode, add necessary information about the giveaway and how to participate, and create your video contest campaign.

Here is a boilerplate template of how creators used YouTube video contests to grow their channel and subscribers.

This is a simple YouTube contest that requires participants to complete these simple tasks to claim the prize. The tasks for participants to earn the reward are simple:

  • Visit the channel page
  • Create and submit a short video

As you see in the image, this is a simple contest campaign to collect user-generated content to strengthen brand positioning and establish authority.

The campaign is a timed draw contest in which the prize can be manually distributed to participants who completed the task.

Easy, right?

Click here to create a similar YouTube video contest that strengthen your brand position.


Using YouTube video contests to actively engage your audience in a fun, interactive, and shareable way will help to strengthen your brand's visibility. Creating contests that encourage participation and effortlessly match your brand's message and values is the secret to success.

You can use the combined power of audience involvement and free, user-generated content by making your contests simple, relatable, and inherently social. Implement these techniques with zeal, and you will see your brand progress from mere visibility to a strengthened position in the market and the minds of consumers.