How to Grow Your Brand on Linkedin with Contest and Giveaway

Growing your LinkedIn brand involves more than just networking and making regular updates. Hosting contests and giveaways is a unique and generally underutilized tactic. This post will show you how to use contests and giveaways to boost your brand's visibility on LinkedIn.

How to Grow Your Brand on Linkedin with Contest and Giveaway

In today's digital-focused society, having an online presence is necessary when practically everything occurs online. To be acknowledged as an authority in your business, regardless of your career or profession, you must be visible online, particularly on social media.

However, with so many social networks available to build an online presence and leave a digital stamp, it's easy to become lost or build on the wrong platform. Interestingly, despite numerous options for building an online presence and creating a personal brand, LinkedIn is the most effective medium.

Growing your LinkedIn brand involves more than just networking and making regular updates. Hosting contests and giveaways is a unique and generally underutilized tactic. This strategy capitalizes on the community's demand for engagement and rewards, establishing a closer bond between your brand and your target audience.

However, to execute this effectively on LinkedIn, a platform recognized for its professional focus, a clear approach, and a grasp of its unique environment are required. This post will show you how to use contests and giveaways to boost your brand's visibility on LinkedIn.

We'll review the fundamentals, such as setting clear objectives, understanding LinkedIn's rules, creating interesting material, and tracking your progress.

Why is a LinkedIn Contest and Giveaway a Good Idea?

Running contests on LinkedIn has several compelling advantages for brand growth and engagement. First, contests generate excitement and encourage engagement, encouraging users to engage with your brand rather than passively consuming content. This active engagement raises your brand's exposure on the platform since interested users are likelier to share and comment on your contest postings, expanding your reach to their networks.

Second, compared to other social platforms, contests on LinkedIn may particularly target the professional audience, allowing for more personalized and relevant participation. This customized strategy improves interaction quality by connecting you with an audience more likely to be interested in your brand's offers.

Contests can serve as an effective lead-generation approach. You may collect important data for future marketing efforts by requesting participants to supply contact information or answer industry-related questions. This broadens your possible customer base and gives insights into your target audience's tastes and demands.

LinkedIn contests may dramatically improve your brand's reputation as creative and customer-focused. By rewarding or recognizing your professional audience, you generate good connections with your business, encouraging loyalty and a feeling of community.

How to Grow Your Brand on LinkedIn with Contest and Giveaway

Define Your Objectives

This involves clearly understanding what you want to achieve with this initiative. Common objectives include raising brand exposure, generating leads, and enhancing engagement. For example, you may track the number of shares and new followers to increase brand recognition.

If lead generation is your goal, you should concentrate on gathering contact information and pertinent participant data. Setting these goals not only aids in developing a targeted plan but also gives clear measures for evaluating the success of your challenge.

Understand LinkedIn's Rules

LinkedIn, as a professional networking site, offers certain criteria for promotions and contests. These rules govern how you can communicate about the contest, what rewards you can give, and how winners are chosen and announced.

Compliance with these rules is critical for maintaining your brand's credibility and avoiding disputes with LinkedIn's regulations. Noncompliance can result in content being flagged or deleted, harming your brand's reputation and reach on the platform.

Target Your Audience Effectively

LinkedIn provides various tools and insights to assist you in identifying and reaching your target audience. When compared to other social networks, LinkedIn provides more detailed audience targeting since it allows for a focus on professional characteristics such as job titles, sectors, and company sizes. You can tailor your contest to match your audience's interests and demands by learning who they are and what they are interested in.

For example, if your target audience comprises small business owners, the contest may entail submitting business growth plans, with the winner offered a consulting session. Such a tailored approach ensures that your contest resonates with your audience, leading to higher participation and engagement.

Strategic Promotion for Maximum Reach

A deliberate strategy for promotion is required to promote your brand on LinkedIn effectively via competitions and giveaways. This means mixing organic and sponsored tactics to guarantee your contest reaches the broadest and most relevant audience possible. Organic marketing entails exploiting your current LinkedIn network.

Share contest details on your company's LinkedIn page, personal profiles of team members, and relevant LinkedIn groups where your target audience is active. These organizations are especially beneficial for reaching out to active professionals likely to be interested in your business and products. Using suitable hashtags can help enhance exposure, allowing individuals looking for those precise phrases to find your contest.

Paid promotion, on the other hand, entails using LinkedIn advertisements. This advertising has the potential to greatly broaden your reach beyond your network by targeting individuals based on certain demographics, job titles, sectors, and even interests. This customized strategy guarantees that your contest is noticed by those who are most likely to be interested in your brand, which increases the likelihood of engagement and participation.

Use to Automate Your Giveaway

Launching a LinkedIn contest may be difficult and time-consuming, especially if you are responsible for the entry method, collection process, participant task verification, and winner selection. Manually doing this task can be frightening, time-consuming, and difficult.

On the other hand, using an online giveaway platform like automates the process from participant eligibility to winner selection. Automation can be a game changer when organizing and handling LinkedIn contests.

Some aspects of the process may be automated to save time, eliminate the potential of human mistakes, and simplify your contest for maximum efficiency. streamlines the process from start to finish, removing the time-consuming and labor-intensive process of arranging and executing your LinkedIn campaigns.

How to Create a LinkedIn Contest Using is a powerful marketing platform that enables you to run giveaway campaigns to increase user interaction and promote your business. It uses Provably Fair Algorithm technology to ensure that each giveaway's outcomes are fair and transparent. boosts your marketing efforts and ensures a viral social media campaign by combining the power of giveaways with the automated power of AI, which assists you in generating the appropriate giveaway titles, descriptions, and posters for your Instagram giveaways.

Creating a LinkedIn contest is simple with Sign up and create your project profile, select the giveaway mode, provide the essential details about the giveaway and how to participate, and create your LinkedIn giveaway campaign.

Here is a boilerplate template of how brands are using to grow their LinkedIn presence, grow their following, and generate quality connections that become high-paying clients.

This is a simple yet engaging LinkedIn contest that requires participants to complete these simple tasks to claim the prize. The tasks for participants to earn the reward are:

  • Follow the user’s page
  • View and engage the post on LinkedIn
  • Share the giveaway by tagging a friend

As you see in the image, this is a simple LinkedIn giveaway campaign to increase brand visibility and build a following once participants complete the task stated above.

The campaign is a timed draw contest in which the prize can be manually distributed to participants who completed the task.

Easy, right?

Click here to use a similar giveaway template to grow your brand on LinkedIn.


Successfully growing your brand on LinkedIn through contests and giveaways is more than just about offering attractive prizes. It's about creating a strategy that resonates with a professional audience, aligns with your brand's values, and adheres to LinkedIn's specific norms. This guide has outlined the key steps to plan, execute, and measure the impact of your contests and giveaways.