How to Attract Followers on Instagram

Are you struggling to grow your Instagram following? Do you want to boost your brand's visibility and increase engagement on the platform? Look no further! This blog will share smart ways to attract followers on Instagram in 2023. Whether you're a business owner, influencer, or social media enthusiast, these tried and tested tips will help you take your Instagram presence to new heights.

Building a strong following on Instagram is essential for brand awareness and reaching your target audience. But with so much competition out there, it can be challenging to stand out. That's why we've curated this list of strategies and tactics to help you attract followers, create compelling content, and optimize your Instagram profile.

From utilizing user-generated content and influencer marketing to mastering the art of using hashtags and posting at the right time, we've got you covered. We'll also delve into the importance of engagement, analytics, and leveraging new features on the platform.

So, if you're ready to attract followers on Instagram growth and harness the power of this popular social media platform, let's dive in and discover the smart ways to get more Instagram followers in 2023.

Optimize Your Instagram Bio with Branded Hashtags & CTAs

A well-crafted Instagram bio can significantly impact your follower count and engagement. It's a prime opportunity to showcase your brand's personality and encourage users to take action. Here are some tips to optimize your Instagram bio with branded hashtags and compelling calls-to-action (CTAs):

1. Understand the Power of Branded Hashtags: Branded hashtags can help increase brand awareness, improve discoverability, and encourage user-generated content. Create a unique branded hashtag that aligns with your brand and resonates with your target audience. Use it consistently in your bio and encourage followers to use it when they interact with your brand.
2. Craft a Clear and Concise Bio: Your bio should concisely overview your brand with a clear value proposition. Use keywords relevant to your industry and target audience. A well-crafted bio helps users understand what you offer and why they should follow you.
3. Include a Strong CTA: A call-to-action in your bio can guide users on what actions to take next. This could be directing them to visit your website, check out your latest blog post, sign up for a newsletter, or shop your products. Be specific and use action verbs to encourage engagement.
4. Utilize Emojis: Emojis can add personality to your bio and make it visually appealing. Use relevant emojis that align with your brand and help convey your message or values.
5. Promote Your Campaigns and Contests: If you run any campaigns or contests on Instagram, highlight them in your bio. This creates excitement and incentivizes users to follow you and participate.
6. Showcase Social Proof: If you have received positive reviews or testimonials from satisfied customers, consider including them in your bio. This helps build trust and credibility, convincing potential followers to engage with your brand.
7. Update Your Bio Regularly: Keep your bio fresh and up-to-date. Update it whenever there are new product launches, promotions, or changes in your brand messaging. This shows that your brand is active and continuously evolving.

Get Your Account Verified

A verified Instagram account offers numerous benefits and can significantly boost your online presence and credibility. When you see the coveted blue checkmark next to an account's name, it signifies that Instagram has confirmed the authenticity and importance of that account. This increases trust among your audience and helps your account stand out from the crowd. Here's everything you need to know about verifying your Instagram account:

The Advantages of Verification:

1. Enhanced Credibility: A verified Instagram account carries a sense of authority and authenticity, making it more appealing to users. It distinguishes your account as genuine and trustworthy.
2. Increased Visibility: Verified accounts are more likely to appear at the top of search results, attracting more attention from potential followers and customers.
3. Protection Against Impersonation: Verification helps protect your account from impersonators who may try to deceive your followers or harm your reputation.

The Verification Process

1. Eligibility: Instagram generally verifies accounts in the public interest, such as celebrities, public figures, global brands, or notable organizations. However, you might still be eligible if you have a unique niche or a dedicated following.
2. Profile Completeness: Ensure your Instagram account is complete with a profile picture, bio, and at least one post. The account should also be public, as Instagram does not verify private accounts.
3. Official Website: Linking your Instagram account to your official website adds credibility and helps Instagram verify your identity.
4. Noteworthy Presence: It's essential to have a strong presence on other reputable social media platforms and media outlets, as Instagram may consider this when reviewing your verification request.
5. Verification Request: To request verification, go to your Instagram account settings, click on "Account," and navigate to "Request Verification." Fill out the form with accurate and relevant information, including your full name, known as, and a clear photo of your government-issued identification.
6. Wait Patiently: After submitting your request, be patient. Instagram receives a high volume of verification requests, which can take some time. If your request is denied, you can reapply after 30 days.

It's important to note that Instagram does not charge a fee for verification. Beware of scams that claim to offer verification in exchange for money.

By verifying your Instagram account, you can establish trust, gain a competitive edge, and attract more followers who value authenticity. Follow these steps, and soon, you may see that coveted blue checkmark next to your account name, opening new doors to success.

Run Contests & Campaigns to Increase Brand Reach

Running contests and campaigns on Instagram can be a highly effective strategy to engage your followers and attract new ones. Creating exciting and interactive experiences can boost your brand's reach, encourage user-generated content, and foster a sense of community.

Here are some advantages of running contests and campaigns on Instagram, along with tips and examples to inspire your successful initiatives.

1. Increased Engagement: Contests and campaigns generate excitement and encourage users to participate actively. By liking, commenting, and sharing your content, users become more engaged with your brand and are more likely to follow you.
2. User-Generated Content: Contests and campaigns often require participants to create and share content related to your brand or a specific theme. This generates valuable user-generated content and increases brand visibility as participants share their entries with their followers.
3. Expanded Reach: When participants enter contests or campaigns, they often share the promotion with their followers and friends, exposing your brand to a wider audience. This can result in organic growth and increased brand awareness.
4. Data Collection: Running contests and campaigns allows you to collect valuable data such as email addresses, demographics, and user preferences. This information can be used to refine your marketing strategies and better understand your target audience.

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Create an Instagram Giveaway with This Template

Attracting followers on Instagram through a giveaway that offers users multiple entry options to win a prize is highly effective and budget-friendly. Hosting your Instagram giveaway on Giveaway.com will help you streamline the process, ensure fairness, and attract substantial followers. Follow the process below:

Get Started on Giveaway.com: Embark on your Giveaway.com journey by signing in and creating a project profile to set up project information for creating a compelling and engaging giveaway experience.

Providing Essential Information and Creating Engaging Tasks: Fill in crucial details like the title, description, cover image, and drawing method for your giveaway. Once you've completed the basic information, it's time to set up participation tasks for your audience.

Excited to take action? Check out the below Instagram template to see how you could use a giveaway to attract followers on Instagram.

This giveaway is for promoting the Instagram profile and gaining followers. As you see in the above image, the reward distribution is manual, and the tasks include:

• Follow the account on Instagram.
• Like the last post on Instagram.
• Share with your friend.

Click here to create a similar giveaway

Final Takeaway:

In conclusion, attracting followers on Instagram in 2023 requires a strategic approach. Following these strategies and staying updated with the latest Instagram features and trends can attract more followers, enhance your brand's online presence, and succeed on this popular social media platform in 2023.