5 Creative Ways to Collect UGC to Promote Your Brand

Using creative ways to collect UGC is an effective approach for brands looking to deepen customer engagement and enrich their marketing narratives. This post will discuss some creative ideas that can help you source for user-generated content.

5 Creative Ways to Collect UGC to Promote Your Brand

Harnessing the power of user-generated content (UGC) has become a game-changer for brands looking to deepen their connection with audiences authentically and engagingly. UGC not only amplifies brand visibility but also builds trust with potential customers by showcasing real-life experiences and testimonials.

From photo and video contests that spark creativity and community involvement to leveraging personal stories that resonate on an emotional level, there's a myriad of strategies available to collect UGC.

Campaigns like nominations for a cause or before and after photo campaigns highlight the impact of products and services, while modern platforms like TikTok offer fresh, dynamic ways to engage younger demographics. These creative approaches to gathering UGC can enrich a brand's content library and reinforce its values and commitment to customer satisfaction and community building.

This post will discuss some creative ideas that can help you source for user-generated content.

1. Run Photo and Video Contests

Photo and video contests are a staple in the collection of user-generated content (UGC) due to their simplicity and effectiveness in engaging a broad audience. These contests invite users to submit their photos or videos related to a specific theme or using a particular product, thereby fostering a sense of community and participation.

Brands can amplify their reach and engagement by varying the entry collection method, ensuring inclusivity beyond just one social media platform. For instance, a landing page could be used to submit entries from different social platforms, allowing broader participation.

This method promotes brand loyalty by showcasing real users' experiences and also provides a wealth of content that can be utilized in future marketing campaigns, making the brand's message more relatable and authentic.

2. Ask for Personal Stories

Asking for personal stories is a profound way to collect UGC that resonates on a more emotional level. This approach is particularly effective for brands that offer products or services with the potential to significantly impact users' lives, such as overcoming obstacles or achieving personal goals.

By sharing their journeys, customers create a deeply personal connection with the brand, inspiring others within the community. This form of UGC serves as powerful social proof, demonstrating the real-world impact of a brand's offerings and strengthening the emotional bond between the brand and its audience.

3. Ask Your Audience to Make Nominations for a Cause

Utilizing nominations for a cause or partnering with a non-profit organization for a giveaway is another innovative strategy to generate UGC. This approach generates content and showcases the brand's commitment to social causes, enhancing its image and appeal. For instance, a campaign honoring frontline workers during challenging times can generate heartfelt nominations that highlight the community's heroes.

Although the primary goal might be to support a cause, the resulting UGC demonstrates the brand's values and its positive role within the community, potentially attracting like-minded customers.

4. Ask Your Audience to Share Before and After Photos

Before and after photos are a compelling form of UGC, especially for brands that promise tangible results, such as beauty, health, and wellness products. This type of content vividly demonstrates the effectiveness of a product or service, providing potential customers with relatable and convincing evidence of its benefits.

By showcasing real users' transformations, the brand can foster trust and credibility, encouraging others to try their offerings. This method serves as a powerful testimonial and it encourages a sense of realism and authenticity in the brand's marketing efforts​.

5. Run a TikTok Contest

TikTok contests represent a modern and engaging way to collect UGC, particularly appealing due to the platform's immense popularity and the creative freedom it offers. Brands can capitalize on the short, entertaining format of TikTok videos to encourage users to showcase their products or services in unique and engaging ways. This generates a wealth of content for the brand but also engages a younger demographic, expanding the brand's reach and appeal.

Also, the viral nature of TikTok can significantly amplify a brand's visibility, making it an effective platform for UGC campaigns that aim to capture the attention of a broad audience​.

Use Giveaway.com to Streamline Your UGC Contests and Giveaways

Giveaway.com offers a comprehensive platform to streamline UGC contests and giveaways, empowering businesses to launch their marketing campaigns with ease. Using a dedicated platform like Giveaway.com for organizing and managing a TikTok UGC can significantly enhance the efficiency and effectiveness of the campaign. Giveaway.com is designed to address the complexities of running online contests, from registration and entry management to compliance with legal requirements. The platform automates the entry collection process, making it easy for participants to join while ensuring their information is securely handled.

Giveaway.com's "Provably Fair" system, powered by blockchain technology, ensures contest decisions are transparent and fair, fostering confidence among participants. The platform enables a variety of giveaway forms, as well as automatic verification of participant activities and quick prize distribution, which makes it easier for creators to handle their campaigns.

Giveaway.com's analytics tools also provide information regarding participant engagement and campaign performance, which may help marketers adjust their strategy. TikTok producers may use Giveaway.com to focus on content development while simultaneously building their following and engagement through well-organized contests and prizes.

With features like automatic task verification and reward distribution, alongside detailed analytics for data-driven marketing strategies, Giveaway.com is designed to boost social media growth, brand awareness, and lead generation, making it an all-in-one solution for marketers aiming to leverage giveaways for business growth.

Click here to launch a user-generated content campaign to promote your brand using Giveaway.com.


Using creative ways to collect UGC is an effective approach for brands looking to deepen customer engagement and enrich their marketing narratives. From photo and video contests to personal stories and leveraging platforms like TikTok, each method offers a unique avenue to generate content that speaks directly to audiences, showcasing real experiences and stories.

By embracing these strategies, brands can amplify their reach and build a more authentic and relatable image. This authenticity is key these days, where consumers value real experiences and transparency above all.