How to Increase Your Community on Discord

As a community manager, you know how challenging it can be to grow and maintain a thriving community on Discord. With millions of servers to compete with, sometimes you ask yourself, “Will standing out and attracting new members beat it?”

Hell, yes, it will!

Also Read: How to Grow Your Discord Gaming Community with Giveaway.com.

Whether you're a gamer, educator, or content creator, building a strong community is crucial for success, and Discord offers a unique space for like-minded individuals to connect. However, the challenge often lies in assembling a group and nurturing a dynamic, engaged, growing community.

This post provides eleven practical strategies to overcome these challenges and significantly increase your Discord community. Let's get to work!

What is Discord Community?

A Discord community is a group of people interacting within a dedicated Discord server. Discord is a communication platform designed for creating online communities, often used by gamers, hobbyists, and professional groups. Here's what defines a Discord community:

1. Discord Server: A server is the primary structure where the community gathers. It contains multiple channels for different topics or activities.
2. Channels: Within each server are channels, which are distinct spaces for conversations on specific topics. Channels can be text-based for chat or voice-based for audio communication.
3. Roles and Permissions: Community members can be assigned different roles determining their permissions and access levels. For instance, some members might have administrative rights, while others might have limited access.
4. Bots and Automation: Many communities use bots to automate tasks, such as welcoming new members, moderating discussions, and adding fun or utility features.
5. Community Rules and Guidelines: Each community sets its own rules and guidelines to maintain order and a welcoming environment. These are often outlined in a dedicated channel or document within the server.
6. Customization and Themes: Server owners can customize the look and feel of their community, including choosing a server icon, creating custom emojis, and organizing channels in ways that make sense for their members.
7. Purpose and Focus: Discord communities can form around various interests and goals, including gaming, education, hobbies, professional networking, or social causes.

How To Increase Your Community on Discord

Increasing your Discord community involves strategic planning, active engagement, and effective promotion. Here are some tips to help grow your Discord community:

Server Setup Mastery

Your server is the foundation of your community. It's how your members see you; you need to look amazing. To do so, begin by defining your server’s purpose and theme.

Ensure it's welcoming, well-organized, and has clear rules: moderators, VIPs, and regular members, each with tailored permissions. Create roles for moderation and set up channels that cater to various interests within your community.

The Golden Rules of Engagement

Engagement is the lifeblood of any community. Here is a list of what you should do and not do.

Do's:

1. Engage daily with your community. Create regular content schedules, host Q&A sessions, and encourage user-generated content to foster a sense of belonging.
2. Share relevant content and updates.
3. Recognize and reward active members.
4. Encourage member participation through questions and discussions.

Don'ts:

1. Pay attention to feedback from your members.
2. Don't let conversations puddle; use polls and discussion prompts to rekindle them.
3. Avoid long periods of inactivity.
4. Don't allow toxic behavior to go unchecked.

Amplifying Reach with Listings

Maximize your server’s visibility by listing it on Discord directories like Disboard and Discord. Craft an enticing server description highlighting unique features and the community vibe. Use keywords that potential members might search for. Ensure your listing is appealing with a clear description and inviting thumbnail.

Creating Strategic Partnerships

Identify and collaborate with Discord servers and influencers that resonate with your community’s interests. Co-host events, share resources, and engage in cross-promotion to tap into each other’s user base. This can lead to mutual growth and increased exposure.

Social Channel Synergy

Leverage your existing social media following by sharing your Discord invite link across platforms. Tailor your message to each platform’s audience, highlighting the benefits of joining your Discord community. Use engaging posts and calls to action to invite your followers.

Community Driving Engagement with Incentives

Organize giveaways, contests, and challenges with prizes that resonate with your audience’s interests. Use these events to encourage participation and collaboration within your community.

Implementing Gamification

Introduce elements like leaderboards, points, and rewards to make participation fun and rewarding. Create a leaderboard to foster healthy competition and highlight top contributors.

Fostering Ownership and Responsibility

Increase your community by involving members in decision-making, offering them responsibilities, and recognizing their contributions. This sense of ownership can increase loyalty and advocacy for your community.

Hosting Engaging Events

Regular events keep the community engaged and provide value. Host workshops, seminars, and tutorials to educate; organize contests and ask me anything (AMAs) for entertainment. Plan these events well in advance and promote them across all channels. These can provide value and keep the community active.

How to Increase Discord Community Using Giveaway.com

To increase your Discord community using Giveaway.com, you can leverage giveaways as a strategic tool to attract new members and boost engagement. Here’s how:

Define Clear Objectives

• Set specific goals for the giveaway, such as attracting new Discord members, increasing engagement, or promoting a specific campaign.
• Align these goals with the type of prize, tasks, and giveaway duration.

Select Relevant Prizes

• Choose prizes that appeal to your target audience and relate to your Discord community’s theme.
• Consider both digital rewards (e.g., gift cards, cryptocurrencies) and physical prizes that will motivate participation.

Design the Giveaway with Discord in Mind

• Use Giveaway.com to set up the giveaway and define tasks that drive participants to your Discord server.
• Examples of tasks include joining the server, engaging in specific channels, and inviting others.

Promote the Giveaway

• Share the giveaway on social media, forums, and websites where your target audience is active.
• Encourage current Discord members to spread the word, perhaps with incentives for successful referrals.

Engage Participants Throughout the Giveaway

• Keep the community updated on the giveaway progress through regular announcements and posts.
• Offer small rewards or perks for ongoing engagement to maintain excitement.

Announce Winners and Celebrate Publicly

• Announce the winners on multiple platforms, including your Discord server, to showcase transparency.
• Celebrate the winners and express gratitude to all participants to foster community spirit.

Retain New Members and Sustain Engagement

• Welcome new members with personalized messages or a welcome channel.
• Organize regular events and discussions to keep the community active and engaged beyond the giveaway.

In a Nutshell

Increasing your Discord community requires strategic planning, active engagement, and a welcoming environment.

By implementing the abovementioned strategies, you can create a vibrant community that continues to grow and thrive. Remember, consistency and a genuine passion for connecting with your members are key to success. Start applying these strategies today, and watch your community flourish!