Best Tips for Running an Engaging Instagram Giveaway

Let's look at some great tips for making your Instagram giveaway effectively engage your audience. One way to create an engaging Instagram giveaway campaign is to make your giveaway ideas audience-focused. Here are some Instagram giveaway ideas to create an engaging campaign with your audience.

Best Tips for Running an Engaging Instagram Giveaway

Instagram giveaways have grown in popularity, with several brands and influencers experiencing significant success. According to data, accounts that run giveaways grow their followers at a 70% faster rate than those that do not.

People enjoy the possibility of winning a unique prize. As a result, businesses increasingly use Instagram giveaways to engage with their target audience, grow their following, increase post interaction, and generate valuable user-generated content in return for the prospect of rewarding participants.

But the question remains: how can you ensure that your Instagram giveaway attracts many people and generates long-term engagement? The trick is setting up, marketing, and managing your event.

Let's look at some great tips for making your Instagram giveaway shine and effectively engage your audience. One way to create an engaging Instagram giveaway campaign is to make your giveaway ideas audience-focused. Here are some Instagram giveaway ideas to create an engaging campaign with your audience.

Top Engaging Instagram Giveaway Ideas

Themed Selfie Contest

Encourage followers to share selfies that are linked to your brand. For example, if you're a cosmetics brand, request that they exhibit their makeup looks utilizing your products. This encourages user participation and provides free exposure as users showcase your products.


Asking participants to tag a friend in the comments is a simple yet effective approach. This serves two purposes: it raises the visibility of your business by introducing a potential new participant with each tag, and it builds a sense of community by allowing users to engage one another.

Trivia or Quiz

Organize a trivia or quiz about your business or products. Ask participants to respond in the comments section. This contest invites customers to interact with your brand more deeply and learn more about your offers.

Photo Challenge

Choose a topic and invite your followers to share images related to it. "Summer Adventures" or "Home Workouts" are two examples of popular photo challenges. Make sure everyone uses your campaign's hashtag. This concept works well for user-generated material and increases engagement by allowing participants to browse and vote on their favorite entries.

Repost to Win

Ask participants to repost your giveaway post on their profile or stories. This single gesture enormously expands the reach of your contest, attracting a larger audience. It also generates buzz for your brand because the same post is shared several times.

Caption This

Post an interesting or funny image relevant to your brand and challenge your followers to create a creative caption. The best caption can win a prize. This increases participation and adds fun to the contest, making it memorable for participants.

Tips for Running an Engaging Instagram Giveaway

Set a goal for your Instagram contest

Before launching an Instagram giveaway campaign, you must define your goals. Do you want to increase your followers, raise brand awareness, or drive more traffic to your website? Setting a clear goal will guide the planning process and help measure the contest's success. If your goal is brand exposure, for example, you can prioritize metrics like the reach of your post or the number of shares over the number of new followers.

Choose the Prize for Your Giveaway

Choosing the right prize for your Instagram giveaway is critical to its success. It should resonate with and motivate your target audience to participate. It doesn't have to be expensive, but it should be valuable in the eyes of your followers. Always ensure the prize is relevant to your brand and audience. A mismatched prize may attract many one-time participants but will not guarantee meaningful, lasting engagement or followers.

Determine the Entry Criteria for Your Contest

The eligibility requirements set the tone for involvement. It should be simple but engaging. Following your account, tagging friends, and sharing the giveaway post on their stories are all common criteria. Get creative by asking them to share a personal story, create content, or take a quiz. Whatever criteria you use, ensure it aligns with your giveaway's purpose. For example, If you want to boost your follower count, a 'follow to enter' criteria is required.

Consider a Brand Partnership

Collaborating with a different brand or influencer can dramatically increase your campaign's reach and success. A collaboration can introduce your brand to new followers while doubling the available resources, whether in promotion or rewards. When choosing a partner, seek someone whose brand values and target audience are similar to yours. A well-chosen partnership can boost your giveaway's appeal while ensuring both parties profit from the additional publicity.

Select a Campaign Hashtag

The campaign hashtag you use is critical to the success of your Instagram giveaway. A distinctive and memorable hashtag promotes your contest by making it easier for users to share and spread the news. It also functions as a tracking tool, allowing you to monitor the entries and measure the contest's popularity simply. When choosing a hashtag, ensure it's relevant to your business and the giveaway, short enough to be easily remembered, and hasn't been overused in unrelated efforts. This reduces confusion and keeps the focus on your specific campaigns.

Set a Contest Deadline

Establishing a clear and precise time frame for your contest is critical. A specified start and finish date creates a sense of urgency and motivates people to join sooner rather than later. In general, shorter time frames ensure increased participation because they maintain excitement and enthusiasm. However, the time should be long enough to allow for a large number of participants and to ensure that your promotional efforts pay off.

Launch and Promote Your Instagram Contest

Once you've gathered all of the necessary components, it's time to set up your giveaway. However, simply announcing it is not sufficient. Promotion is quite important. Share eye-catching posts and stories about the contest that explain the prizes, rules, and how to enter. Consider collaborating with influencers in your niche to expand your reach. Use other platforms, such as Facebook or Twitter, to update followers about the ongoing offer on Instagram.

Use Giveaway.com to Automate the Process

Launching an Instagram giveaway campaign can be difficult and time-consuming, especially if you have to handle the entry process manually, monitor the required tasks, and select winners from a pool of participants.

However, you can seamlessly set up and manage your Instagram giveaways by automating the campaign process with an online giveaway platform like Giveaway.com, ensuring a seamless and hassle-free experience for you and your participants. Giveaway.com eliminates the time-consuming human approach and the possibility of error, resulting in a more transparent and fair approach that enhances participant trust.

How to Create an Engaging Instagram Giveaway Campaign Using Giveaway.com

Giveaway.com is a powerful marketing platform that enables you to run giveaway campaigns to increase user interaction and promote your business. It uses Provably Fair Algorithm technology to ensure that each giveaway's outcomes are fair and transparent.

Giveaway.com boosts your marketing efforts and ensures a viral social media campaign by combining the power of giveaways with the automated power of AI, which assists you in generating the appropriate giveaway titles, descriptions, and posters for your Instagram giveaways.

Creating an engaging Instagram giveaway campaign is simple with Giveaway.com. Sign up and create your project profile, select the giveaway mode, provide the essential details about the giveaway and how to participate, and create your Instagram giveaway campaign.

Here is a template of how brands are using Giveaway.com to build their Instagram presence, grow their following, and generate quality leads that become paying customers.

This is a simple yet engaging Instagram giveaway campaign that requires participants to complete these simple tasks to claim the prize. The tasks for participants to earn the reward are:

  • Follow the brands’ page
  • Share the giveaway by tagging a friend

As you see in the image, this is a simple Instagram giveaway campaign to increase brand visibility and build a following once participants complete the task stated above.

The campaign is a timed draw contest in which the prize can be manually distributed to participants who completed the task.

Easy, right?

Click here to create an engaging Instagram giveaway to grow your brand.


An Instagram giveaway can be a powerful tool for growing and engaging your audience. You can create a giveaway your followers will love by keeping things simple, clear, and exciting. Remember to follow Instagram's guidelines, engage with your participants, and have fun.