7 Mistakes Businesses Make with Their Promotional Giveaway Campaign

A giveaway campaign is a promotional strategy wherein businesses incentivize engagement by rewarding participants for their entries. This post will discuss the seven common mistakes businesses make when running promotional giveaway campaigns & what to avoid to ensure your campaign's success.

7 Mistakes Businesses Make with Their Promotional Giveaway Campaign

Businesses are continuously looking for new methods to attract and engage customers, and one effective strategy that has proven successful over time is giveaway campaigns. At its core, a giveaway campaign is a promotional strategy wherein businesses incentivize engagement by rewarding participants for their entries. The appeal of winning something, be it a product, a service, or even recognition, can prove highly effective in sparking the interest of consumers.

Promotional contests can take many forms, including social media challenges, photo or video contests, sweepstakes, and giveaways. When properly executed, these campaigns greatly increase brand visibility, attract new customers, boost revenue, and build a thriving community of followers.

However, launching a successful giveaway campaign or contest campaign involves strategic planning and a thorough grasp of the target demographic. Without these, businesses risk launching campaigns that fail to resonate with their target demographic or fulfill their objectives, potentially alienating customers. First-time campaigners frequently make avoidable mistakes that weaken campaign efficacy or damage the brand's reputation.

This post will discuss the seven most common mistakes businesses make when running promotional giveaway campaigns and what to avoid to ensure your campaign is a success.

7 Mistakes Businesses Make with Their Promotional Giveaway Campaigns

Inadequate Planning

Many businesses make the mistake of jumping into a giveaway without proper planning. A well-thought-out approach is required for a successful giveaway campaign. You must decide whether the contest aims to raise brand awareness, improve customer engagement, or collect customer data. Inadequate planning might result in poorly executed contests that do not realize their full potential.

Complicated Entry Process

When it comes to successful giveaway campaign entry procedures, simplicity is essential. Potential participants may lose interest if it's too complicated or requires too many steps. Maintaining the entry procedure as basic and straightforward as possible is critical. Businesses that overlook this risk have poor participation rates in their contests.

Lack of Promotion

Businesses frequently undervalue the amount of promotion required for a contest. Posting it on your website or emailing your subscribers is not enough. You must employ all accessible marketing platforms, including social media, email marketing, and, if necessary, paid advertising. Failure to appropriately market your contest may result in poor participation and less impact on your brand's visibility than you had planned.

Unclear Rules and Guidelines

The rules and guidelines ensure that your contest is fair and transparent. However, businesses frequently make the error of failing to define these explicitly. This can cause confusion and perhaps legal problems. Ensure your rules specify who may enter, how they can enter, and the winning criterion.

Not Following Up After the Contest

The contest does not stop when the winner is announced. A common mistake is failing to follow up after the contest. This involves expressing gratitude to participants, requesting feedback, and providing a small discount as a consolation prize.

Poor Prize to Effort Ratio

The prize for your giveaway is a significant motivator for participants. Your prize may not entice individuals to join if it is not valuable or relevant. Some businesses attempt to save money by offering low-cost incentives, but this can negatively influence participation rates. The prize should be worth the time and effort required to enter the contest and correspond to your target audience's interests.

Using the Wrong Automation Platforms

Manually managing contest entries, monitoring task participation, and selecting giveaway winners can be time-consuming and prone to human error. Hence, businesses often rely on automation platforms to automate and streamline their giveaway campaigns. It is critical to select platforms that meet your business's requirements as well as the preferences of your customers.

The ideal platform should allow simple participant tracking, efficient interaction, and effective data analysis. Consider whether the giveaway platform can manage the expected amount of entries. A poor platform selection can lead to technical issues, poor user experience, and even data breaches.

Choosing the Right Platform to Automate Your Promotional Giveaway Campaigns

Automating your promotional giveaway campaign can transform your business. You may streamline the process by utilizing an appropriate automation platform, saving time and effort that could be better spent elsewhere. Everything from participant registration and notifications through winner selection may be handled via automation, delivering a smooth and effective contest campaign.

Some important points to consider while selecting an automation platform are:

  • Ease of Use: The platform should be user-friendly and easy to navigate. It should allow you to set up and launch your contest quickly and easily.
  • Customizability: The platform should allow you to customize your content to match your brand image and contest goals.
  • Integration: The platform should integrate with your existing marketing tools. This way, you can leverage the data from your contest to improve your other marketing strategies.
  • Participant Experience: The platform should provide contest participants a seamless and enjoyable experience.
  • Analytics: The platform should provide insightful analytics to help you understand your contest's performance.

Automating Successful Giveaway Campaigns with Giveaway.com

Giveaway.com meets all of the criteria for the ideal contest automation platform. Its simple interface allows for swift contest setup and its customizability guarantees that your contest aligns with your business image.

The platform is intended to provide participants with a pleasurable experience, enhancing engagement and participation. Furthermore, its powerful analytics capabilities provide vital information about your contest's performance. You can run efficient, successful giveaway campaigns that engage your audience, increase brand visibility, and promote business growth with the right platform, such as Giveaway.com.

A Template on How to use Giveaway.com for Promotional Giveaway Campaigns

Here is a template for an existing Competition Giveaway on the Giveaway.com platform that you can follow and customize for your campaign.

This giveaway is for “$100 (5,000 Php) Binance Giveaway!!! 10 Winners of $10 EACH!”

You can check it out here.

This simple promotional contest example requires users to sign up using a link and stand the chance to win $10.

The campaign is a timed draw contest that automatically distributes the prize to 10 followers who complete the task below.

Once the draw time elapses, 10 followers who complete the task will be drawn for the $10 prize.

You can follow similar steps to generate engaging campaigns effectively for your business. Here’s a simple step to follow:

  • Log in to Giveaway.com to choose the giveaway mode. Click on Create Lucky Giveaway. You will be required to fill in basic info such as title, description, cover image, and draw method.
  • After completing the basic information, you will be requested to set up tasks for participants that specify how they enter the contest. For a similar contest, you can set up social media tasks that require participants to Follow, Like, and Share your page, or you can create custom tasks that drive participants to your business website.
  • Here is a sample task caption that can be used. You can either add your own caption/ description or choose from the following two samples:

Option 1: ✅ Don’t Miss Out! We will be giving out [Your Prize] to the first 20 people who sign up for our newsletter [Your Brand Name]. To claim your prize:

👉 Click this link to join the newsletter [Your URL]

👉 Use the hashtag [Your Brand Name] to comment on the giveaway post [URL Included]

Option 2: ✅ Get [Your Prize] for FREE by signing up on [Your Brand Website]! Follow these steps to win:

👉Visit this website [Your website URL] and Sign up.

👉Share this giveaway post on your social media platform

👉Get your FREE [Your Prize]. Join Now [Giveaway Link]

Note: Fill in the blanks with the appropriate URL to complete the caption/ description.

With Giveaway.com's user-friendly dashboard, you can keep track of your contest participation. Giveaway.com offers tracking tools to help you measure the effectiveness of your campaign. With these real-time analytics, you may adjust your campaign as appropriate.

Are you ready to avoid the seven most common mistakes businesses make when running promotional giveaway campaigns and plan a successful campaign for your business?

Join over 5000+ businesses effectively running contests by creating a lucky giveaway on Giveaway.com today!


A successful giveaway campaign requires a well-planned strategy, attention to detail, and a clear understanding of your target audience's requirements and desires. By avoiding the frequent mistakes that businesses make in their contest efforts, your business can improve its chances of operating a successful contest.

Remember that giving value to your participants, communicating properly, and using the contest as a stepping stone to create long-term customer relationships are the keys to a great giveaway campaign.

Are you ready to reap the benefits of giveaways for your business? Join the over 5,000+ businesses that use Giveaway.com to run campaigns.